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What is SEO?

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SEO stands for Search Engine Optimization, which is the practise of increasing the quantity and quality of traffic to your website through organic search engine results.

Quality of Traffic: Quality traffic is an outcome of providing the right content and experience for your visitor. It is only with clearly defined business and marketing goals that you can measure the quality of your traffic. Traffic, leads generated, interactions, and sales are a few ways companies measure the success of their website.
Quantity of Traffic: Once you have the right people clicking through from those search engine result pages (SERPs), more traffic is better.
Organic Results: Ads make up a significant portion of many SERPs.

Organic traffic is any traffic that you don’t have to pay for. Organic search traffic is specifically any unpaid traffic that comes from SERPs.

On-Page SEO

The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Here are just a few of the on-page SEO factors that can help you improve your search ranking:

Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.

Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.

Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. On your Sitenano e-commerce site In the product detail page, the product title is arranged in H1 tag. This will help you to improve your SEO if you add the relevant keyword that suit your product.

Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase. 
On your Sitenano e-commerce site, Alt tags for images used in products will be set automatically according to your products title.

What SEO options does Sitenano offer? Learn More...

 

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